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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Alumni Spotlight Reflection

Alumni Spotlight Reflection

Q Review the five alumni spotlight videos from this course and then write a two-page reflection addressing the prompts listed below. 1. Sharon Tercha, Director of Strategic Communications (Module 1.2) 2. Murtaza Jaffer, Small Business, Customer Relationship Management (Module 1.6) 3. Denny Connelly, Brand Manager, World Campus (Module 8.4) 4. Tyler Kuhler, Logistics, Supply Chain, and Marketing (Module 10.7) 5. Kenny Keitt, Entrepreneur, Content Marketing (Module 15.9) Writing Prompts: • Did any of these videos impact your view of marketing as profession? • Which of these aspects of marketing would be most interesting to you to work in and why? • Based upon your existing skill sets, which areas of marketing do you think you would be best at? • Even if you are not a marketing major, do any of these stories provide insights that you can use in your career outside of marketing. NOTE: Be sure to refer to specifics within the videos. Rubric Reflection Rubric Reflection Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeContent 10 pts Meets or Exceeds Expectations: Thoughtful and insightful reflection that meets the criteria outlined. Writer provides valuable insights drawn from lesson content and textbook readings and balances with an honest personal opinion, supported by examples. 7 pts Good Addresses all points and offers some reflection. Writer provides some insights from lesson content and textbook readings or may explain their own opinion without a lot of support. 4 pts Needs Improvement: Writer is confused or misinformed. Not all points are addressed or supported. Little to no opinion may be offered or supported. Essay may not be cohesive. Content does not match with assignment topic. 0 pts Incomplete: Assignment was not submitted. 10 pts This criterion is linked to a Learning OutcomeOrganization 5 pts Meets Expectations: Ideas arranged logically, flow smoothly and are clearly linked. Reader can follow reasoning. 3 pts Below Expectations: Writing is not logical and ideas sometime fails to make sense. Reader struggles to figure out meaning and context of reflection. 0 pts Incomplete: Assignment was not submitted. 5 pts This criterion is linked to a Learning OutcomeStyle and Mechanics 5 pts Meets Expectations: Writing is free or almost free of errors. Few or no APA errors are made (if applicable). Introduction and conclusion are present 3 pts Below Expectations: Occasional writing errors, which distracts the reader. Some errors with APA formatting (if applicable). Introduction or conclusion are present. 0 pts Incomplete: Assignment was not submitted. 5 pts Total Points: 20 PreviousNext

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Yes before watching these videos, I felt that marketing, as a profession was all about identifying the different ways and strategies that can help attract a customer to a business. But after watching these videos, I feel that marketing is much more than just getting customers to a business and is also about growing the market presence of business and increasing the market value and overall building a good brand image in the market. Marketing as a profession also makes us think out of grid and develop such type of products that trend in market. It is a creative profession that urges one to think out of box and bring in new clients and shape up the client base of the company everyday.